General Motors has officially unfriended Facebook. Just a couple of days before the social network is scheduled to go public, GM has figured that it was simply too cool to be in a long-term relationship with a site on which your grandmother hangs out.
The cause of the break up is the leading cause of all relationship failures in the U.S.: money. GM says that it isn’t getting $10 million worth of bang out of the $10 million worth of advertising it has done on the social network behemoth. Interestingly enough, Ford has stepped in to prove that some rebound relationships do indeed work. On its Twitter feed, the company that Henry built tweeted, “Our Facebook ads are effective when strategically combined with engaging content & innovation.” Ford has good reason to beep its own horn since its Mustang has 4 million friends on Facebook, while GM’s Camaro has a paltry 2.7 million.
Maybe the issue is just that all those Facebook fans/friends can’t afford a brand-new Mustang, or they’d need a bad credit auto loan to finance one. Given the yet-shaky state of the economy, that’s a big leap to take, from friend to something more.